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Information and Media Minister Chushi Kasanda says the public media has an opportunity to win public confidence and trust by working towards changing the perception that they are there to serve the interest of the party in Government.

Ms. Kasanda says the ‘new dawn’ administration is hopeful that all public media institutions will work towards changing the status quo.

She says the public media must work towards proving their professionalism and what is expected by the public.

Ms. Kasanda was speaking when she met with management teams of the Zambia Daily Mail, Times Printpak and the Zambia Institute of Mass Communication -ZAMCOM at her office in Lusaka today.

Zambia Daily Mail and Times Printpak Managing Director Nebert Mbewe said after President Hakainde Hichilema announced that public media institutions should operate freely, without fear and interference, newspaper sales for both Times of Zambia and Zambia Daily Mail have increased.

Mr. Mbewe said management will ensure operations of the two companies are sustained by implementing programmes and projects that will increase revenue and promote financial stability.

And ZAMCOM Executive Director Peter Shula said the institution has collaborated with Mulungushi University to offer degree programs in Journalism and Communication.

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